Sunday, January 30, 2011

Your neighborhood coffee shop...


This scene can easily be repeated (no pun intended) countless times around the world.
A little story here.

Long before Starbucks, there was a small coffee shop in Berkeley called Peet's.  Yes, there was a man named Alfred Peet who moved to America in the 1940's.  Coming from Holland, he was shocked at the poor quality coffee that was served in America and decided to bring the art of coffee making to us.

There's a short history of Peet's on their website.

The back story here is that three individuals from Seattle learned of this coffee store.  One of them got hired on at Peet's and learned the business.  You got.... this is how Starbucks was born.

So if someone were to tell you that Starbucks is the end all of coffee, tell them the tale of Peet's.

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