Wednesday, May 8, 2013

Social Media of Wheels...

I've noticed lately a bunch of cars running around San Francisco with Pink Mustaches.  Figuring it's San Francisco, I didn't think much about it... probably some sort of trend thing.  But the sheer volume of cars got me wondering.

These Pink Mustache cars are part of a social media / ride sharing / pseudo cab thing called Lyft.

What you do is use a phone app.  Locate the nearest vehicle and hail the car via phone.  The driver comes and pick you up.  Upon entering the vehicle, you do a quick hello fist pump (some sort of ritual thing) and off you go.  When you arrive at your destination, your phone receives a text message with the recommended donation (set rates are illegal without a taxi medallion ).  You pay via your cellphone.

Needless to say, the cabbies are not happy at all.  Having to pay thousands of a taxi medallion and following set fare rates.  However, there is a loophole on the rules and these Pink Mustache cars aren't going away anytime soon.  Cab service in San Francisco is not like New York and there's just not enough cabs to go around.

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